Services
New Homes Sales & Marketing
Building homes is one thing.
Selling them profitably, efficiently and with complete confidence is another.
I work alongside funders, developers and builders to create, manage and refine the sales and marketing process. From the first development review to full sales management., my goal is to give you clarity, protect your profit and make sure your homes sell faster and smarter.
Tier 1 — Development Review & Report
Get clarity and direction.
A complete, objective review of your current development including pricing, presentation, estate agent performance and marketing activity.
You’ll receive a detailed written report outlining where the challenges lie and what steps to take next.
Ideal for:
Developments that aren’t selling as expected or need a clear sales and marketing reset.
Outcome:
Clear priorities. Practical next steps. Renewed confidence in your sales approach.
Approx. 1 week turnaround | Typical investment £1,200–£1,500
Tier 2 — Strategic Implementation & Management
From insight to action.
Once you know what’s needed, I can manage the full implementation from agent re-instruction and signage to marketing materials and photography.
This service ensures your development is marketed properly and efficiently, without the daily management falling on you.
What’s included:
- Estate agent review and, if required, re-instruction
- Brochure and signage coordination
- Photography, website and portal listing copy
- Landscaping meetings and oversight
- Marketing campaign creation and coordination
Outcome:
An organised, proactive marketing process that saves time, reduces cost, and improves visibility.
Approx. 1 month | Typical investment £4,500–£5,500
Tier 3 — Retained Sales & Marketing Management
Your long-term sales partner.
For ongoing developments or multiple sites, I offer a retained service that delivers complete oversight and management of your sales and marketing function.
This ensures consistency and continuous improvement across every touchpoint.
What’s included:
Weekly sales, lead and progress reports
Continuous website updates and marketing oversight
Quarterly competitor and compliance reviews
Agent and buyer communication management
On-call negotiation support
Outcome:
A fully managed sales and marketing process that protects profit, builds reputation, and gives you peace of mind.
Monthly retainer | Typical investment £5,000–£6,000
The Kat Anton Way
Clarity. Confidence. Commerciality.
You focus on building homes – I’ll focus on getting them sold.